As users, we definitely prefer to use sites or apps that are nice to look at, right? This is also a crucial challenge for companies to be able to reach more users to be interested in our products.
Of course, the design is supported with a good UI (User Interface) and according to Wilhan Budiman, Interaction Designer of Gojek (which is now a merger with Tokopedia into GoTo), there are 4 important things that must be focused in the design of the “interface” of a digital product.
- User duty : How do users make directly understand how to use our application from the first time we see.
- Accessibility : Consider users with specific needs and conditions. For example, a clear color contrast for spotted applications in the glare.
- Consistency : How to let the “brand experience” that is characteristic of a company can be balanced from each existing product.
- Aesthetic : Not the main thing, but the bigger a company will definitely pay attention to the aesthetics of the product for the show branding.
You wonder why some websites or applications look more comfortable to look at and easier to navigate than others? For this, thank for the UI designer. They play an important role in building customer loyalty and branding a product through the user interface.
But actually, what are UI Designer tasks and how do they affect a person’s experience when browsing a website or app? Let’s have a chat in the comments section below.
References:
https://diskusi.tech/kodenol/mengenal-ui-designer
